Ten Reasons Why Visual Communications Are So Powerful

If you have something important to communicate, the message is simple: make it visual. Visual communications reach people in ways that other media can’t. 

If you haven’t yet put video at the heart of your communications, here are 10 reasons why you should.

1 It’s How Our Brains Are Designed To Work

We may have five senses but it’s vision that dominates. 90% of the information our brains process is received visually.

2 Images Are Easier

We process images 60,000 times faster than text. This makes video highly effective if you want to communicate a lot of information quickly.

3 We Remember Video

We recall 10% of what we hear, 20% of what we read and 80% of what we see and do. So, do you want to be remembered?

4 People Prefer It

Watching a video demands little effort and TV is a big part of most of our lives. 95% of B2B buyers prefer short and highly visual content formats.

5 Video Has Many Uses

The same visual content can be used in multiple places: your website, emails, social media, presentations, training materials. The number of digital channels for sharing video content continues to grow.

6 Emotional Impact

Video can cut through the noise and make a direct connection with a person. It’s a powerful way to stimulate action or provoke a reaction.

7 More Visual Means More Shareable

Twitter posts with images get 150% more retweets and 18% more engagement than text only. 

8 Web Pages With Video Get More Traffic

84% more views, 94% more clicks, 567% more inbound links. 75% of people have visited a brand’s website after viewing a marketing video.

9 People Expect It

Well produced video makes other media seem dated. People increasingly expect brands to have visual content.

10 Better ROI

95% of people get to know about a product by watching a video. 89% of marketers say that video produces an excellent return on investment.

So, in summary your audience will find it easier and faster to process video and you can say more in a 30-second video than a text-based advert or document. All of this leads to greater engagement and lasting impact with sound and movement compared to reading.

When you want to make an impression, do it with video.

To find out more about how to create high impact visual communications, contact our Producer, Josh or call 01278 433187.